Privacy Policy


Last Updated: 9 August 2025


1. Introduction

Athletic Patterns respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what data we collect, how we use it, and your rights under the UK GDPR and EU GDPR.


2. Data We Collect

We collect personal data when you interact with our Services, including through our Tally.so forms, email communications, and other tools. This may include:


Identity & Contact Data

  • Name

  • Email address


Profile & Fitness Data

  • Fitness goals, training preferences, and schedules

  • Exercise frequency, equipment access, and training style

  • Injury history, medical notes, lifestyle details (e.g., work activity level, sleep patterns, nutrition habits)

  • Gender, height, weight


Technical Data

  • Device information, browser type, IP address (via Tally or email analytics)


3. How We Use Your Data

We use your data to:

  • Personalise workout plans and related content

  • Communicate with you by email

  • Store and manage responses in Airtable

  • Operate our mailing lists and campaigns (via Zoho Mail or other providers)

  • Improve our Services

  • Send occasional affiliate promotions or partner offers (if opted-in)


4. Legal Basis for Processing

We process your personal data on the following grounds:

  • Consent – e.g., when you submit a form or join our mailing list

  • Performance of a Contract – e.g., providing workouts you have requested

  • Legitimate Interests – e.g., maintaining and improving our Services


5. Data Sharing

We may share your personal data with:

  • Service providers – Tally.so (form collection), Airtable (data storage), Zoho Mail (email), and any future mailing tools

  • Legal authorities – if required by law

We do not sell your personal data.


6. International Transfers

Some of our service providers may store or process your data outside the UK or EU. Where this occurs, we ensure appropriate safeguards are in place, such as the UK’s International Data Transfer Agreement or EU Standard Contractual Clauses.


7. Data Retention

We retain your data for as long as necessary to provide our Services, comply with legal obligations, or resolve disputes. You may request deletion at any time (see Section 9).


8. Security

We use reasonable technical and organisational measures to protect your personal data, but no system is 100% secure.


9. Your Rights

Under data protection laws, you have the right to:

  • Access, correct, or delete your personal data

  • Withdraw consent at any time

  • Object to certain types of processing

  • Request data portability

To exercise these rights, contact us at hello@patterns.fit.


10. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website.